Please use this identifier to cite or link to this item: https://rep.keu.kz/jspui/handle/123456789/529
Full metadata record
DC FieldValueLanguage
dc.contributor.authorБугубаева Р.О., Беспаева Р.С-
dc.date.accessioned2021-12-03T11:03:55Z-
dc.date.available2021-12-03T11:03:55Z-
dc.date.issued2018-
dc.identifier.urihttps://rep.keu.kz/jspui/handle/123456789/529-
dc.description[1] Sagindikov E. Innovative Kazakhstan: the choice of priorities. Access: http://www.kazpravda.kz/articles/view/innovatsionnii-kazahstan-vibor-prioritetov1/ [2] Drucker P.F. The Five Most Important Questions. N.Y .: Jossey-Bass, 2008. 119 p. [3] Porter, M. Clusters of Innovation Initiative / M. Porter. - New York: Council on Competitiveness, 2002. 148 p. [4] Schumpeter, J. A. Business Cycles - a Theoretical, Historical and Statistical Analysis of the Capitalist Process / J. A. Schumpeter. - New York: McGraw-Hill Book Company, 1939. 461 p. [5] Juan A.Martínez-Román, Juan A.Tamayo, JavierGamero, José E.Romero. Innovation and business performances in tourism SMEs. Annals of Tourism Research. Volume 54, September 2015, Pages 118-135. https://doi.org/10.1016/j.annals. 2015.07.004. [6] Drachuk Yu.Z., Dulceva I.I. Straighten up the pace of development in the sphere of tourism on ambushes of innovative marketing technologies. Економічний вісник Donbas. No. 1 (43). 2016. [7] Davydenko L., Yaltykhau D. Innovation Development Methodology in the World Tourism Industry. Journal of International Law and International Relations, 2016. N 3-4 (78-79). P. 60-65. [8] Hjalager, A. M. Progress in Tourism Management. A review of innovation research in tourism. Tourism Management, 2010. 31 (1), 1-12. http://dx.doi.org/10.1016/j.tourman.2009.08.012. [9] Ottenbacher, M. Innovation Management in the Hospitality Industry: Different Strategies for Achieving Success / M. Ottenbacher // Journal of Hospitality & Tourism Research, 2007. Vol. 31. No. 4. P. 431-454 [10] Siguaw J.A., Simpson, P.M., and Enz, C.A. (2006). Conceptualizing innovation orientation: a framework for the study and integration of innovation research. Journal of Product Innovation Management, 23. P. 556-574. Available from: https://www.researchgate.net/publication/228658702_What_is_Innovation_in_the_Hospitality_and_Tourism_Marketplace_A_Suggested_Research_Framework_and_Outputs_Typology [accessed May 31, 2018]. [11] Lori J. Sipe, Mark R. Testa. What is the innovation in the hospitality and tourism marketplace? A proposed research framework and outputs typology. Published by ScholarWorks@UMass Amherst, 2009 [12] Sundbo, J. The innovative behaviour of tourism fi rms - Comparative studies of Denmark and Spain / J. Sundbo, F. Orfi laSintes, F. Sørensen // Research Policy. 2007. Vol. 36, No. 1. P. 88-106. [13] Buhalis, D. SoCoMo Marketing for Travel and Tourism: empowering co-creation of value / D. Buhalis, M. Foerste // Journal of Destination Marketing & Management, 2015. Vol. 4, N 3. P. 151-161. [14] Martinez-Ros, E. Innovation activity in the hotel industry / E. Martinez-Ros, F. Orfi la-Sintes // Technovation, 2009. Vol. 29. No. 9. P. 632-641. [15] Wu, Q. A Sparse Gaussian Process Regression Model for Tourism Demand Forecasting in Hong Kong / Q. Wu, R. Law, X. Xu // Expert Systems with Applications, 2012. Vol. 39. No. 5. P. 4769-4774 [16] Tourism / Committee on Statistics of the Ministry of National Economy of the Republic of Kazakhstan. Access mode: https://www.stat.gov.kz [17] Drucker P.F. Management. Tasks. Responsibilities. Practices. New York: Harper & Row, 1973. P. 56. [18] Ilyina E.N. Tour operator: organization of activity / E.N. Ilyin. М.: Finances and statistics, 2000. 256 p. P. 110. [19] Industry review. Services sector. JSC «National company «Kazakh invest». Ministry of Investment and Development of the Republic of Kazakhstan (as of September 1, 2017). Access mode: https://www.mid.gov.kz. [20] Aimagambetov E., Bugubaeva R., Bespayeva R., Tashbaev N. Model of sustainable development of tourism industry in Kazakhstan (regional perspective). Public policy and administration, Scopus. USA. Volume 16. No 2. 2017. p. 179–197.ru
dc.description.abstractAbstract. The way to an innovative Kazakhstan has already been defined and has its own directions and guidelines. The conducted researches have shown that the construction of a model of a knowledge-based economy requires new and new corrections of the country's innovation course, as well as its clear legislative support. This article summarizes the accumulated theoretical and methodological foundations for researching innovations in the global tourism industry and identifies ways to improve the efficiency of tourism development on the basis of innovative marketing technologies, the main of which are: the organization of advertising campaigns; implementation of e-business; logistics services for consumers of tourism services on the basis of the introduction of innovative advertising and information and communication technologies; reengineering of business processes through interaction of a tourist enterprise, market and consumers; The application of the concept of geomarketing in the field of tourism.ru
dc.language.isootherru
dc.publisherКараганда, КЭУКru
dc.subjecttourist industry, tourism services, innovative marketing technologies.ru
dc.titleDуvelopment of the sphere of tourism on the basis Of innovative marketing technologiesru
dc.typeArticleru
Appears in Collections:Экономика 2018

Files in This Item:
File Description SizeFormat 
Беспаева Р.С. Dуvelopment of the sphere of tourism on the basis.pdf357.97 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.