FORMATION OF THE COMPLEX STRATEGY FOR DEVELOPMENT OF THE SCHUCHINSK-BURABAY RESORT AREA BASED ON THE BALANCED SYSTEM OF INDICATORS

Abstract

For the Schuchinsk-Burabay resort area, improving the strategic management of tourism will make it possible to more efficiently distribute managerial influences on the part of the state authorities on the optimal development of tourism. This will also enable the use of economic opportunities in order to increase the profitability of the tourism industry, which in general will contribute to improving the efficiency of the regional economy. This article has developed a comprehensive strategy for the development of the tourist industry in the Schuchinsk-Burabay resort area on the basis of a balanced system of indicators. The methodological basis of the research is based on the following basic methods: abstract-logical, complex-factor, comparative and expert assessments. During the analysis of the state of development of the tourism industry in the Schuchinsk-Burabay resort area, marketing field studies were conducted.