1. DSpace at Karaganda University of Kazpotrebsoyuz
  2. Экономика
  3. Экономика 2015
Please use this identifier to cite or link to this item: https://rep.keu.kz/jspui/handle/123456789/112
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBorbasova Z.Nen
dc.contributor.authorUlakov S.Nen
dc.contributor.authorOssik Yu.Ien
dc.contributor.authorOssik M.Yu.en
dc.date.accessioned2018-04-16T02:25:16Z-
dc.date.available2018-04-16T02:25:16Z-
dc.date.issued2015-
dc.identifier.citationBorbasova Z.N., Ulakov S.N., Ossik Yu.I., Ossik M.Yu. Marketing research: Textbook for students of economic fields of training. — Karaganda: KarSU publ., 2015. — 284 p.en
dc.identifier.urihttps://rep.keu.kz/jspui/handle/123456789/112-
dc.descriptionBasic theoretical and methodological issues of marketing research are viewed in the textbook, as well as the directions of their practical use. The structure of the textbook corresponds to a standard program in an academic discipline. The contents and methods of marketing research are disclosed here. The features of sociological, expert and other methods of conducting market research for goods and services, consumers, competitors, pricing, promotional activities are described and analyzed in the textbook. The textbook is addressed to students and undergraduates of universities, managers and specialists of manufacturing enterprises and organizations, which perform marketing studies, as well as to the students of an advanced training system.ru
dc.language.isoenru
dc.publisherKaraganda: KarSU publru
dc.subjectmarketingru
dc.subjectinformationru
dc.subjectresearchru
dc.subjectdibberential modelru
dc.subjectanalytical systemru
dc.subjectconsumerru
dc.titleMarketing research: Textbook for students of economic fields of trainingru
Appears in Collections:Экономика 2015

Files in This Item:
File Description SizeFormat 
MARKET RESEARCH.pdf2.42 MBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.