1. DSpace at Karaganda University of Kazpotrebsoyuz
  2. Экономика
  3. Экономика 2016
Please use this identifier to cite or link to this item: https://rep.keu.kz/jspui/handle/123456789/123
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dc.contributor.authorO.V.Prokopenko-
dc.contributor.authorYu.I.Ossik-
dc.date.accessioned2018-04-19T15:13:37Z-
dc.date.available2018-04-19T15:13:37Z-
dc.date.issued2016-
dc.identifier.citationProkopenko, O. V. Green marketing [Text] : workbook / O.V.Prokopenko, Yu.I.Ossik. - Karaganda : KarSU, 2016. - 111 s.-
dc.identifier.urihttps://rep.keu.kz/jspui/handle/123456789/123-
dc.descriptionThe given edition is a workbook to the teaching manual by Prokopenko O.V. and Ossik Yu.I. «Green marketing» (Karaganda, KSU Publishing House, 2015). In the teaching and practical aid they cover practical aspects of introduction of the green marketing concept in practice of activity of manufacturing enterprises and commercial facilities in close interrelation with themes of the lectures.Recommended for teachers, undergraduate and post graduate students of economic majors at institutes of higher education as well as for students of business schools, heads of the enterprises, employees of marketing and environmental divisions, other experts whose activity deals with green marketing.ru
dc.language.isoenru
dc.publisherKaraganda : KarSUru
dc.subjectgreen marketingru
dc.subjectglobalru
dc.subjectdevelopmentru
dc.subjectestimationru
dc.subjectgreenwashingru
dc.subjectmarket developmentru
dc.titleGreen marketingru
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