Marketing of innovations & Innovational marketing: teaching manual for students of economic majors

Please use this identifier to cite or link to this item: https://rep.keu.kz/jspui/handle/123456789/117

Title:	Marketing of innovations & Innovational marketing: teaching manual for students of economic majors
Authors:	Ossik Yu.I. Borbasova Z.N. Prokopenko O.V. Valeeva V.Z.
Keywords:	Innovational marketing green marketing guerrilla marketing neuromarketing
Issue Date:	2017
Citation:	Karaganda KarSU Publ. Ossik Yu.I., Borbasova Z.N., Prokopenko O.V., Valeeva V.Z. Marketing of innovations & Innovational marketing: teaching manual for students of economic majors. — Karaganda KarSU Publ., 2017. — 136 p.
Description:	The teaching manual deals with new marketing development trends in the 21st century: marketing of innovations, green marketing, guerrilla marketing, shock advertising, neuromarketing, internet marketing, social media marketing, event marketing, and viral marketing. Advantages and disadvantages of innovative kinds of marketing, particular features of their application of modern conditions have been considered. The manual is intended for undergraduates, postgraduates and instructors of economic majors, as well as for everybody who is interested in contemporary marketing.
URI:	https://rep.keu.kz/jspui/handle/123456789/117
Appears in Collections:	Экономика 2017

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File	Description	Size	Format
Иннов маркет АНГЛ.pdf		1.24 MB	Adobe PDF	View/Open

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