Marketing of innovations & Innovational marketing: teaching manual for students of economic majors

Please use this identifier to cite or link to this item: https://rep.keu.kz/jspui/handle/123456789/117

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DC Field	Value	Language
dc.contributor.author	Ossik Yu.I.	-
dc.contributor.author	Borbasova Z.N.	-
dc.contributor.author	Prokopenko O.V.	-
dc.contributor.author	Valeeva V.Z.	-
dc.date.accessioned	2018-04-19T14:31:51Z	-
dc.date.available	2018-04-19T14:31:51Z	-
dc.date.issued	2017	-
dc.identifier.citation	Karaganda KarSU Publ.	ru
dc.identifier.citation	Ossik Yu.I., Borbasova Z.N., Prokopenko O.V., Valeeva V.Z. Marketing of innovations & Innovational marketing: teaching manual for students of economic majors. — Karaganda KarSU Publ., 2017. — 136 p.	-
dc.identifier.uri	https://rep.keu.kz/jspui/handle/123456789/117	-
dc.description	The teaching manual deals with new marketing development trends in the 21st century: marketing of innovations, green marketing, guerrilla marketing, shock advertising, neuromarketing, internet marketing, social media marketing, event marketing, and viral marketing. Advantages and disadvantages of innovative kinds of marketing, particular features of their application of modern conditions have been considered. The manual is intended for undergraduates, postgraduates and instructors of economic majors, as well as for everybody who is interested in contemporary marketing.	ru
dc.language.iso	en	ru
dc.subject	Innovational marketing	ru
dc.subject	green marketing	ru
dc.subject	guerrilla marketing	ru
dc.subject	neuromarketing	ru
dc.title	Marketing of innovations & Innovational marketing: teaching manual for students of economic majors	ru
Appears in Collections:	Экономика 2017

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Иннов маркет АНГЛ.pdf		1.24 MB	Adobe PDF	View/Open

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