1. DSpace at Karaganda University of Kazpotrebsoyuz
  2. Экономика
  3. Экономика 2016
Please use this identifier to cite or link to this item: https://rep.keu.kz/jspui/handle/123456789/123
Title: Green marketing
Authors: O.V.Prokopenko
Yu.I.Ossik
Keywords: green marketing
global
development
estimation
greenwashing
market development
Issue Date: 2016
Publisher: Karaganda : KarSU
Citation: Prokopenko, O. V. Green marketing [Text] : workbook / O.V.Prokopenko, Yu.I.Ossik. - Karaganda : KarSU, 2016. - 111 s.
Description: The given edition is a workbook to the teaching manual by Prokopenko O.V. and Ossik Yu.I. «Green marketing» (Karaganda, KSU Publishing House, 2015). In the teaching and practical aid they cover practical aspects of introduction of the green marketing concept in practice of activity of manufacturing enterprises and commercial facilities in close interrelation with themes of the lectures.Recommended for teachers, undergraduate and post graduate students of economic majors at institutes of higher education as well as for students of business schools, heads of the enterprises, employees of marketing and environmental divisions, other experts whose activity deals with green marketing.
URI: https://rep.keu.kz/jspui/handle/123456789/123
Appears in Collections:Экономика 2016

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